Green Marketing and Benefits to Business

Yakup Durmaz and Hatice Vildan Yasar

Business and Management Studies, 2016, vol. 2, issue 2, 64-71

Abstract: Nowadays, businesses are aware that they cannot carry on without being aware of environmental problems. Businesses have to take environmental aspects of all activities in their business strategies and long-term plans. Those environmental activities and green marketing are started to be taken into consideration by so many businesses. In this study, green marketing is examined.

Keywords: environment; business; green marketing (search for similar items in EconPapers)
Date: 2016
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