Emerging Chinese-English Hybridized Internet Neologisms: a Big Data Study Based on Baidu Index

Huayong Li

International Journal of English and Cultural Studies, 2020, vol. 3, issue 1, 6-14

Abstract: This article studies the emerging neologisms in the Chinese cyber context- 打call, holdä½ , wordå“¥, which are termed Chinese-English hybridized internet neologisms (CEHINs). CEHINs share the features of Chinese words and English words. Based on the research tool called Baidu Index, it is found- (1) the structure and pronunciation of CEHINs (打call, holdä½ , wordå“¥) is different from the ‘pure’ Chinese or English internet neologisms; (2) the diffusion of them is Chinese netizen-driven, not the meme-driven; (3) the top users of them are usually aged between 30-39, while the ‘pure’ Chinese internet neologisms are much more frequently used by netizens aged 20-29; and (4) the popularization of internet, fast cultural communications in cyber times, and the further pervasiveness of English as a Lingua Franca in China are the reasons for the emergence and popularity of them in China.

Date: 2020
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