 A Revolution Scheduled on a Facebook PageEman Mosharafa International Journal of Social Science Studies, 2015, vol. 3, issue 4, 1-13 Abstract: January 25th, 2011 marks a momentous day for Egypt, and perhaps for the world. The revolution was the largest in the history of the country. What makes it unique is the integral role that social media played in mobilizing the masses. In particular, the "We are all Khalid Said" Facebook page served as the national communication corridor which prompted action. This manuscript examines the specific role of the Facebook page in mobilizing a critical mass. Through a detailed quantitative content analysis of the page's activity, the manuscript captures the granular online communications that lead up to the Egyptian revolution. Social mobilization theory is utilized to illustrate how the page was able to incite such mobilization. Results show that the administrators of the ¡°We are all Khalid Said¡± Facebook page implemented a process with five key missions: 1) Creating an injustice frame, 2) Broadcasting activities of defiance, 3) Emotionally inflaming and inspiring people, 4) Engaging participants, and 5) Organizing a concerted action plan. Keywords: Mobilization; Egyptian Revolution; Content Analysis; Social Media; Cyberactivism. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:rfa:journl:v:3:y:2015:i:4:p:1-13 Access Statistics for this article More articles in International Journal of Social Science Studies from Redfame publishing Contact information at EDIRC. |
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