The Research of Design Based on Social Commerce

Juhua Wu, Meng Xu, Zan Mo and Luo Liao

International Journal of Social Science Studies, 2015, vol. 3, issue 4, 157-165

Abstract: Based on previous design theories which focus only on artifacts, we study the factors of social commerce design with application environment and human capabilities. By comparing social commerce design model and information model, we develop a new social commerce design model, further exploring user requirements after shopping, including the exploration of brand community, sharing offline social shopping experience and the improvement of user social skills. According to the new model, we revealed the common features of social commerce design, including the individual, conversation, community, commerce and management levels. Besides, this paper pointed out social commerce design research problems in future.

Keywords: social commerce; design science; social features; user requirement (search for similar items in EconPapers)
Date: 2015
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