Factors’ Influencing Driving Demand of Cryptocurrency and its Impact on Behavioral Intention: An Indian Perspective
The Review of Finance and Banking, 2022, vol. 14, issue 1, 35-43
Investors are gearing up to invest their money into wide range of cryptocurrency choices. However, investors are still somewhat hesitant about the adoption of this virtual currency. Therefore, there is a strong need to find out the reasons by identifying the factors that affect the investors’ perceptions towards adoption decisions for investing in cryptocurrencies. New constructs have been identified that will provide value and utility for users of cryptocurrencies. The factors proposed in the model have the greatest influence on the behavioral intention of the investors. Findings highlighted the concerns regarding trust, risk factors, ease of use, and supportive technologies.
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