An integral approach to corporate environmentalism and its application to a country in transition

Janez Prasnikar (), Irena Ograjensek, Marko Pahor, Domen Bajde and Domen Trobec
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Janez Prasnikar: University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Irena Ograjensek: University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Marko Pahor: University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Domen Bajde: University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Domen Trobec: University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia

Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, 2012, vol. 30, issue 1, 89-113

Abstract: In this paper we propose and implement an integral approach to corporate environmentalism. Our integral model accounts not only for corporate environmentalism motivation and conception but also for corporate environmentalism mode and speed of implementation. A broad range of identified corporate environmentalism dimensions helps characterize five basic groups of companies we propose to name non-compliers, legalistic incrementalists, greenwashers, incremental innovators, and radical innovators. We then seek to empirically verify the soundness of the proposed integral typology by surveying a large sample of Slovenian manufacturing companies. Maximum likelihood profit estimation, exploratory factor analysis, cluster analysis and binary logistic modeling are used in the empirical analysis. Our main conclusions are twofold: (1) The integral approach to corporate environmentalism works: in the framework of a small open transitional economy, the model differentiates well among different groups of companies. (2) There are no radical innovators among Slovenian companies, and less than one third of the companies are actively thinking and acting in line of environment-friendly processes and products. This finding can be partially explained by the fact that Slovenian economy still has some transitional characteristics.

Keywords: corporate environmentalism; integral analysis; ISO 14001 certificate; managerial perceptions; survey research (search for similar items in EconPapers)
JEL-codes: Q01 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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