Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam

Mai Ngoc Khuong (), Nguyen Quoc Loc (), Nguyen Ngoc Duy Phuong () and Nguyen Ty ()
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Mai Ngoc Khuong: School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam
Nguyen Quoc Loc: School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam
Nguyen Ngoc Duy Phuong: School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam
Nguyen Ty: School of Business, International University – Vietnam National University, Ho Chi Minh City, Ho Chi Minh City, Vietnam

Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, 2023, vol. 41, issue 1, 299-328

Abstract: The main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and indirect effect of a strategist’s analytic reasoning perspective and strategist’s generative reasoning perspective on innovation and competitive advantage as well as the mediating role of innovation between the strategist’s cognitive perspective of reasoning and corporate competitive advantage. This study conducted questionnaires of 382 samples in state-ownedcompanies, FDI, and private companies in Vietnam. Structure equation modelling was applied through smart PLS to analyse the valid data. The results provide substantial evidence of significant relationships between strategists’ cognitive perspectives of reasoning, innovation, and competitive advantage in the context of State own, FDI, and private companies in Vietnam. Besides, the findings also show that there are non-relationships in the direct effect between product innovation and competitive advantage and between marketing innovation and competitive advantage. Moreover, the research results imply various managerial implications regarding how organizations successfully increase their competitive advantage by increasing their leader’s cognition in management.

Keywords: a strategist’s analytical reasoning perspective; a strategist’s generative reasoning perspective; innovation; competitive advantage (search for similar items in EconPapers)
JEL-codes: M12 O15 O30 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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