STUDENTS AND THEIR UNIVERSITIES: ROLE OF PERCEIVED MARKET ORIENTATION ON UNIVERSITY REPUTATION

Irshad Hussain Sarki, Sarwar Mehmood Azhar and Niaz Ahmed Bhutto
Additional contact information
Irshad Hussain Sarki: Department of Business Administration, Sukkur IBA University, Pakistan
Sarwar Mehmood Azhar: Professor, Department of Business Administration, Sukkur IBA University, Pakistan
Niaz Ahmed Bhutto: Professor, Department of Business Administration, Sukkur IBA University, Pakistan

Bulletin of Business and Economics (BBE), 2021, vol. 10, issue 3, 277-285

Abstract: The current study analyze the impact of perceived market orientation on university reputation via mediation of perceived quality of the university. Data for this study is collected from the students of business departments by using multi- time survey (sample n = 347). Structural equation modelling using AMOS was used to test the hypothesized relationships of the study. The results demonstrated that perceived market orientation (PMO) has significant influence on the reputation of the university. Furthermore, perceived quality mediated the relationship statistically significant between PMO and university reputation.

Keywords: Perceived market orientation; Perceived quality; university reputation; structural equation modelling (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://bbejournal.com/BBE/article/view/427/832 (application/pdf)
https://bbejournal.com/BBE/article/view/427 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:10:y:2021:i:3:p:277-285

DOI: 10.61506/01.00336

Access Statistics for this article

Bulletin of Business and Economics (BBE) is currently edited by Dr. Muhammad Irfan Chani

More articles in Bulletin of Business and Economics (BBE) from Research Foundation for Humanity (RFH) Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Muhammad Irfan Chani ().