Political Comics: An Emerging Trend in Social Media and Its Impact on Youth

Saba Sadiq, Dr. Nadia Saleem, Dr. Muhammad Farrukh and Darakhshan Muslim
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Saba Sadiq: Lecturer, Department of Mass Communication, Virtual University of Pakistan
Dr. Nadia Saleem: Assistant Professor, Department of Mass Communication, Virtual University of Pakistan
Dr. Muhammad Farrukh: Assistant Professor, School of Creative Arts, University of Lahore, Pakistan
Darakhshan Muslim: Department of Education, Lecturer, Virtual University of Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 3, 393-397

Abstract: Youth of today is greatly influenced by different social media platforms e.g. Facebook Instagram Twitter or X etc. These social media platforms offer them enormous opportunities to explore and learn new concepts and practices. This research aimed to study the emerging trend of political comics on different social media platforms and how it impacts the youth in Pakistan. This study is composed of survey analysis. This study was survey research in which a close-ended questionnaire was used to collect the data from a sample of 120 undergraduate students of Lahore district including an equal number of male and female. The study explored that political comics have some hidden meanings that have strong psychological impacts on young social media users. T-test analysis shows that political comics have both positive and negative impacts. This research concludes that nationalism and trust on state machinery is strongly damaged if its political leaders have a negative image among youth. This may lead to more political polarization among youth. This study also explores that social media plays a healthy role in political awareness with a strong and extensive impact.

Keywords: Social Media; Political Comics; Impact; Youth (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:3:p:393-397

DOI: 10.61506/01.00045

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