Social Media Fuels Polarization in Muslim Countries

Dr. Umair Nadeem, Hamza Irfan and Kashif Shahzad
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Dr. Umair Nadeem: Assist Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Pakistan
Hamza Irfan: MPhil. Scholar, University of Gujrat, Pakistan
Kashif Shahzad: Establishment I, Registrar Office, University of the Punjab, Lahore, Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 3, 398-401

Abstract: The majority of People are Polarize online in Muslim countries of world. It is very easy to create polarize groups with the use of Social Media. The purpose of the study to measures Polarization and the echo chamber feature of Social Media in Islamic Republic of Pakistan. The results suggested that Social Media Polarization extreme form is existed and also confirmed that Social Media new Algorithms creating echo chambers. The interesting results suggested that our respondent wants diversity not echo chamber. People are politically Polarize because of fake and emotional content. It is the responsibility of the Social Media companies to watch for this type of content which makes people divide socially religiously and politically.

Keywords: Social media; political polarization; religiously; fake and emotional content (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:3:p:398-401

DOI: 10.61506/01.00046

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