Navigating Workplace Fun in the Midst of Crisis: A Study on Employee Engagement Strategies in the Hospitality Industry Amidst the Covid-19 Pandemic

Rana Muhammad Shahid Yaqub, Muhammad Daud, Shakeela Kausar and Aneeta Rehman
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Rana Muhammad Shahid Yaqub: Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan
Muhammad Daud: Phd Scholar, Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan
Shakeela Kausar: Department of Management Science, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan
Aneeta Rehman: Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 3, 410-416

Abstract: The perception of workplace fun is gaining hold in the hospitality sector as individuals realize how crucial it is to have fun at work. This study employed an employer-push, employee-need technique to thrive a conceptual model of the elements influencing workplace fun during COVID-19. Antecedents were characterized as duo of employee-pull (employee anticipation along with the satisfaction with the working environment) and duoof employer-push (Comparative dominance and open communication channel) factors. At COVID-19 in Multan, 19 frontline personnel (5 frontline managers and 14 frontline staff) from the hospitality industry participated in in-depth, one-on-one interviews in a qualitative format. The findings validated the perspectives of both the employer as well as staff on the workplace fun. The concluding section of this research highlights the key research study consequences and future research aims at workplace fun.

Keywords: Comparative advantage; Communication; Expectation; COVID-19; Hospitality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:3:p:410-416

DOI: 10.61506/01.00049

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