Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district

Syeda Aneeqa Touseef, Ayesha, Zahid Mahmood Zahid and Darakhshan Muslim
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Syeda Aneeqa Touseef: Department of Management Sciences, Virtual University of Pakistan
Ayesha: Department of Management Sciences, Virtual University of Pakistan
Zahid Mahmood Zahid: Management Researcher, M. Phil, University of Agriculture Faisalabad, Pakistan
Darakhshan Muslim: Department of Education, Virtual University of Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 3, 459-468

Abstract: Fast food restaurants are a big hit in today’s world but there was a huge set back to these restaurants during COVID 19 pandemic. Restaurants face huge losses. They also changed dynamics of their operations offering different services. The dine-in mode changed to takeaways and delivery along with car dine-ins. This paper aims to determine relationship between factors including service quality, cultural and social dynamics, COVID 19 protocols, price and customer satisfaction. This study can be used as a basis for fast food restaurants and other related industries to enhance customer satisfaction worldwide.

Keywords: Structure Equation Modeling; Fast Food Restaurants; COVID 19; Service quality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:3:p:459-468

DOI: 10.61506/01.00054

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