ASSOCIATION BETWEEN CYBER-BULLYING AND SELF-ESTEEM OF THE YOUTH: EVIDENCE FROM DISTRICT OKARA

Dr. Arfan Latif, Dr. Rukhsana Bashir and Zoya Yaqub
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Dr. Arfan Latif: Assistant Professor of Sociology, University of Okara, Pakistan
Dr. Rukhsana Bashir: Assistant Professor, Institute of Special Education, University of the Punjab, Lahore, Punjab, Pakistan
Zoya Yaqub: Lecturer in Sociology, University of Okara, Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 3, 7-11

Abstract: This research delves into the intricate association between cyberbullying and youth self-esteem within the Pakistani context. Leveraging a sample of 500 students from District Okara, systematic sampling was employed to gather data on cyberbullying experiences and self-esteem levels. The study reveals a robust negative correlation (-0.67) between cyberbullying scores and youth self-esteem, aligning with global research findings. This correlation underscores the detrimental impact of cyberbullying on young individuals, particularly in a cultural milieu that emphasizes honor and conformity. The findings emphasize the urgency of addressing cyberbullying within Pakistan's digital landscape, advocating for awareness campaigns, digital literacy initiatives, and supportive counseling services. Acknowledging the distinct cultural nuances, this research contributes to the formulation of contextually relevant interventions that foster a safer online environment for Pakistani youth, thereby promoting their emotional well-being and psychological resilience.

Keywords: Cyber-bullying; self-esteem; resilience (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:3:p:7-11

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