Impact of Social Anxiety on Assertiveness: Role of Gender

Umar Hayat, Kashaf Zahra, Aqsa Urooj Sumbal Palwasha, Khinat Khan, Dr. Munir Ahmad and Areeba Iqbal
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Umar Hayat: Ph.D. Scholar, National College of Business Administration and Economics Sub Campus, Multan, Pakistan
Kashaf Zahra: City College University Campus Multan, Pakistan
Aqsa Urooj Sumbal Palwasha: City College University Campus Multan, Pakistan
Khinat Khan: City College University Campus Multan, Pakistan
Dr. Munir Ahmad: Department of Pakistan Studies Bahauddin Zakariya University, Multan, Pakistan
Areeba Iqbal: City College University Campus Multan, Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 3, 815-818

Abstract: The study was conducted to investigate the impact of social anxiety on assertiveness a role of gender. Social anxiety is a persistent fear of social interactions due to severe evaluation apprehension. Assertiveness is an important social skill which promotes personal well-being. Correlational research design was used. Survey was conducted as a method of data collection. Students were selected through convenient sampling technique. Sample size was 200 (n=100 male, n=100 female) college students. The Liebowitz Social Anxiety Scale (LSAS) by Prendergast (2021) and the Rathus Assertiveness Scale (RAS) by Spencer Rathus (1973) were used to measure social anxiety and assertiveness. Findings of the study reveal that there was significant negative correlation between social anxiety and assertiveness. Moreover results suggest that social anxiety is a negative predictor of assertiveness among college students. Female college students report higher level of social anxiety as compared to male. In addition, male are more assertive in their college life than females. To overcome the social anxiety education department gave the exposure of coping strategies.

Keywords: Social anxiety; assertiveness (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:3:p:815-818

DOI: 10.61506/01.00132

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