Addressing User Concerns: A Qualitative Study on Data Privacy in Mobile Banking

Naila Mushtaq, Shama Suleman and Abdul Qayyum
Additional contact information
Naila Mushtaq: Lecturer, Management Science Department, SBK Women University, Quetta, Pakistan
Shama Suleman: M. Phil Scholar, Institute of Business Management (IoBM) Karachi, Pakistan
Abdul Qayyum: Assistant Professor, Department of Economics, University of Turbat, Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 4, 135-140

Abstract: The purpose of this study is to give evidence that sheds light on the complexities of data privacy problems in mobile banking within the setting of Pakistan. Trust plays a vital role which is linked with socio-cultural dynamics user experience and regulatory knowledge according to the results of a thematic analysis of in-depth interviews and focus group discussions from various ranges of participants. In light of these findings it is imperative that financial institutions modify their mobile banking services so that they are in line with the values of the local community place notable importance on open and honest communication and adjust to the regulatory landscape. Although the findings contribute to the improvement of security and the promotion of self-confidence in Karachi's digital economic environment it is very important to recognize the limits of the study which include the qualitative character of the research and the possibility of selection bias.

Keywords: Mobile Banking; Trust; Socio-Cultural Dynamics; Data Privacy Concerns; User Experience; Regulatory Awareness (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://bbejournal.com/BBE/article/view/588/473 (application/pdf)
https://bbejournal.com/BBE/article/view/588 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:4:p:135-140

DOI: 10.61506/01.00095

Access Statistics for this article

Bulletin of Business and Economics (BBE) is currently edited by Dr. Muhammad Irfan Chani

More articles in Bulletin of Business and Economics (BBE) from Research Foundation for Humanity (RFH) Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Muhammad Irfan Chani ().