The Impact of Social Media Addiction on Exacerbating Loneliness among Youth

Saira Zaka, Dr. Arfan Latif, Anser Ali and Hafiz Muhammad Ahmad
Additional contact information
Saira Zaka: MPHIL Research Scholar at University of Okara, Pakistan
Dr. Arfan Latif: Assistant Professor Sociology University of Okara, Pakistan
Anser Ali: BS Scholar University of Okara, Pakistan
Hafiz Muhammad Ahmad: MPHIL Scholar at University of Okara, Pakistan

Bulletin of Business and Economics (BBE), 2023, vol. 12, issue 4, 419-424

Abstract: In the early 21st century, social media platforms grew worldwide. Since then, these sites have become a big part of people's lives, especially Youth. Many people use social media, particularly Facebook, to interact with others, learn, grow, and improve their social life. Social networking sites expand people's social circles, improve their communication skills, broaden their perspectives, and broaden their education and career opportunities. Where social media have many positive effects, there is some significant negative impact on people's life. This descriptive study used simple random sampling (N=394, males=210, and Females=184). Two postgraduate colleges and the University of Okara's students were selected as the study population. The study revealed that social loneliness is significantly different across the use of social media. The study results showed that people who use extreme social media sites suffer loneliness. The study suggests that people should decrease social media sites on regular bases.

Keywords: Human resource development; efficiency; training and development CPEC Centre; cultural connectivity; employment opportunities; Multiplier effect (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://bbejournal.com/BBE/article/view/637/546 (application/pdf)
https://bbejournal.com/BBE/article/view/637 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:12:y:2023:i:4:p:419-424

DOI: 10.61506/01.00141

Access Statistics for this article

Bulletin of Business and Economics (BBE) is currently edited by Dr. Muhammad Irfan Chani

More articles in Bulletin of Business and Economics (BBE) from Research Foundation for Humanity (RFH) Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Muhammad Irfan Chani ().