How do Social Media Platforms Shape the Public Perception and Support of Policy Issues and Initiatives in Climate Change?

Muhammad Waqas Farooq, Abdul Rauf, Dr. Raja Irfan Sabir and Faiza Nawaz
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Muhammad Waqas Farooq: Ph.D. Scholar, Business and Management Sciences Department, Superior University, Lahore, Pakistan
Abdul Rauf: Ph.D. Scholar, Sustainable Development Study Centre (SDSC), Government College University, Lahore, Pakistan
Dr. Raja Irfan Sabir: Associate Professor, UCP Business School, Lahore, Pakistan
Faiza Nawaz: M.Phil. Business and Management Sciences Department, Superior University, Lahore, Pakistan

Bulletin of Business and Economics (BBE), 2024, vol. 13, issue 2, 1018-1025

Abstract: The motivation behind this examination is to explore the relationship between social media platforms' effects on public perception and support of public issues in climate change. The paper embraced a quantitative exploration plan and utilized a survey method to collect data from 185 students of private and government sector education institutions in Lahore via a self-online administrative survey. The paper applied SEM to examine the hypotheses and analyse the data. The paper found that social media platforms affected public perception and support of public issues in climate change. The nature of both the hypotheses used in this study was direct. The study adds to the works on the link between social media platforms, the public’s perception and support of public issues in climate change. It gives experimental proof to support the hypotheses that social media platforms influence on public’s perception and support of public issues. The research determines how SMP affects public attitude on climate change, a major global issue. It shows the significance of data reliability on SMP and implies that rigorous content assessment is required to prevent the dissemination of false information. The research aims to identify the association between social media platforms, the public’s perception, and support of public issues. It offers an original viewpoint on how social media platforms can improve public perceptions and support of public issues in climate change.

Keywords: Social Media Platforms; Public Perception; Support of Public Issues; Climate Change (search for similar items in EconPapers)
Date: 2024
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