The Evolving Landscape of User Experience in AI-Powered Games: A Multigenerational Perspective

Dr. Arfan Arshad, Dr. Abid Ghaffar, Farah Kainaat and Muhammad Usman Siddqiue
Additional contact information
Dr. Arfan Arshad: Assistant Professor, School of Systems & Technology, University of Management & Technology, Pakistan
Dr. Abid Ghaffar: Senior Lecturer, Dept. of Software Engineering, College of Computing, Makkah, Saudi Arabia
Farah Kainaat: Lecturer, Institute for Art and Culture Raiwind Road Lahore, Punjab, Pakistan
Muhammad Usman Siddqiue: Assistant Professor, Institute for Art & Culture Raiwind Road Lahore, Pakistan

Bulletin of Business and Economics (BBE), 2024, vol. 13, issue 2, 599-604

Abstract: This study looks at how user experience (UX) and artificial intelligence (AI) interact dynamically in the gaming business and how these elements have changed over the course of several player generations. The study examines how AI integration affects gaming, immersion, and overall pleasure for people from different age cohorts by using a multigenerational lens. The study examines the effects of AI-driven features on player involvement and preferences, including dynamic narrative, adaptive difficulty, and personalised interactions. It also explores the difficulties and possibilities AI presents for developing inclusive and accessible gaming experiences for a range of consumers. The ultimate goal of this article is to offer insights on how AI will shape game design in the future, meeting the changing demands and expectations of players of all ages.

Keywords: AI-Powered Games; A Multigenerational Perspective; Gaming Sector; IT industry (search for similar items in EconPapers)
Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://bbejournal.com/BBE/article/view/879/928 (application/pdf)
https://bbejournal.com/BBE/article/view/879 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:13:y:2024:i:2:p:599-604

DOI: 10.61506/01.00366

Access Statistics for this article

Bulletin of Business and Economics (BBE) is currently edited by Dr. Muhammad Irfan Chani

More articles in Bulletin of Business and Economics (BBE) from Research Foundation for Humanity (RFH) Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Muhammad Irfan Chani ().