Capitalizing on Technology: Evaluating the Financial Investment and Educational Impact of AV Aids in Secondary Education

Sumera Mehmood, Hafiza Marium, Sehrish Amjad and Nousheen Fatima
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Sumera Mehmood: PhD Scholar & Lecturer, Iqra University, Karachi, Pakistan
Hafiza Marium: Lecturer Mohammed Ali Jinnah University, Pakistan
Sehrish Amjad: PhD Student, Greenwich University, Pakistan
Nousheen Fatima: Lecturer, College of Management Sciences COMS, Pakistan

Bulletin of Business and Economics (BBE), 2024, vol. 13, issue 2, 983-989

Abstract: The purpose of the research is to establish whether the use of AV aids enhances the teaching and learning process in secondary education. It examines how characteristics like frequency of AV aids usage, preparation effort, specificity to subject matter, teacher expertise, and cost have an impact on students’ participation, understanding, and recall abilities. To address these research questions, a mixed-methods research design was adopted using both quantitative and qualitative methodologies. The quantitative method used questionnaires and surveys while the qualitative used interviews and focus groups. Structured questionnaires and interviews were used to gather the data from the sample of secondary school teachers and students. The quantitative data were analyzed Descriptive statistics method was used to test for correlation and / or impact of AV instruments on specific variables and on overall learning experience while Qualitative data were analyzed using thematic analysis so as to identify emerging themes of experiences and perceptions participants had towards AV aids. It was discovered that the effective use of AV aids particularly when done regularly leads to high levels of students’ interest and performance depending on the subjects chosen. Positive relationship exists between the expertise of the teacher in applying AV aids within classrooms and improvement of educational benefits. To realize such gains, there is need to financially invest in the use of AV aids. The results suggest that teachers and students have a relatively positive attitude toward AV aids in general. Thus, these findings are consistent with prior studies and contribute to the general understanding of the significance of technology in the advancement of the contemporary educational system, provided optimal resources. The results indicate that greater attention should be paid to the training of teachers and the provision of resources for AV aids in educational organizations and useful suggestions for the attainment of elevated caliber in the second phase of learning and common improvement of AV aids as utilized within secondary schooling.

Keywords: Audiovisual Aids; Educational Technology; Secondary Education; Financial Investment; Teacher Competence; Student Engagement (search for similar items in EconPapers)
Date: 2024
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