The Role of Social Media in Shaping Adolescent Identities and Peer Relationships within Educational Settings

Rai Samee Ullah, Minha Naz, Jan e Alam and Asad Ullah Khan
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Rai Samee Ullah: Grand Asian University Sialkot, Pakistan
Minha Naz: University of Management and Technology, Lahore, Pakistan
Jan e Alam: Directorate of Cereal Crops Agriculture Research Institute Sariab Road Quetta, Pakistan
Asad Ullah Khan: The University of Lahore, Pakistan

Bulletin of Business and Economics (BBE), 2025, vol. 13, issue 3, 575-584

Abstract: This research explores the impact of six independent variables related to social media usage—social media usage frequency, platform type, purpose of use, session duration, number of friends/followers, and exposure to cyberbullying—on three dependent variables: identity formation, peer relationships, and academic performance. The study analyzes how these factors influence adolescent development within educational settings, using a quantitative approach with a sample of 200 adolescents aged 13-18. The study reveals that higher social media usage frequency is negatively correlated with academic performance (r = -0.41, p

Keywords: Social media; adolescent identity; peer relationships; academic performance; educational settings (search for similar items in EconPapers)
Date: 2025
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