Effects of Laptop Computer and Social Media Use on University Student Achievement in Emerging Economy

Sami Ullah, Khuda Bakhsh and Muhammad Noman Yaseen
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Sami Ullah: Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Vehari Campus, Pakistan
Khuda Bakhsh: Professor, Department of Economics, COMSATS University Islamabad, Vehari Campus, Pakistan
Muhammad Noman Yaseen: Lecturer, Department of Management Sciences, COMSATS University Islamabad, Vehari Campus, Pakistan

Bulletin of Business and Economics (BBE), 2025, vol. 13, issue 3, 642-648

Abstract: During the last one decade, computer technology has diffused very rapidly in the emerging economies. Similarly, social media use is widely used across the globe including developing and developed countries. The present research article investigates to what extent the laptop computer and social media use has impacted student achievement in universities. The study has estimated the impacts on the bases of gender, degree, rural-urban students and residential status as well. The study is based on the cross-sectional data collected from one of the largest universities of Pakistan, being the emerging economy. Based on the estimates of logit model, we found that a 1% increase in using laptop computers for academic research and assignments causes a 0.36% increased probability of spending 5+ academic work hours whereas playing computer games and using social media are associated with a declining probability of 5+ academic work hours by 0.05% and 0.03% respectively. Probability of getting high CGPA increases by 0.09% for an increase in using laptop computer for academic tasks. Playing computer games and using social media were found declining probability of getting high CGPA score.

Keywords: Human-computer interaction; Social media; Academic achievement; Emerging economy (search for similar items in EconPapers)
Date: 2025
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