Exploring Effectiveness of Principles of Business Writing at Graduate Level in Pakistan

Muhammad Salim Rana, Naureen Zia, Noor-e-Sadaf, Shaista Perveen, Mehmood Ul Hassan and Muhammad Qasim Ali
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Muhammad Salim Rana: M.Phil Scholar, Department of English at the University of Lahore, Pakpattan Campus, Pakistan
Naureen Zia: M.Phil Scholar, Department of English at the University of Lahore, Pakpattan Campus, Pakistan
Noor-e-Sadaf: M.Phil Scholar, Department of English at the University of Lahore, Pakpattan Campus, Pakistan
Shaista Perveen: M.Phil Scholar, Department of English at the University of Lahore, Pakpattan Campus, Pakistan
Mehmood Ul Hassan: Head of the department of English, UoL, Pakpattan Campus, Pakistan.
Muhammad Qasim Ali: Lecturer Department of Education at the University of Lahore, Pakpattan Campus, Pakistan

Bulletin of Business and Economics (BBE), 2014, vol. 3, issue 4, 207-213

Abstract: Business writing is a creative and dynamic process that primarily motivated the researchers to investigate the learners’ individual differences and sort out their learning hindrances. The current study explores the problems faced by the students, while leaning principles of effective writing at BBA level. Business writing is critical aspect of business industry. The Survey was conducted to get response at COMSATS Institute Sahiwal in Pakistan. The SPSS version 16 was used to analyze the data. The results of the study revealed that students at graduate level face countless problems in preparing effective business drafts. It suggested that principles of business writing are essential to improve business life.

Keywords: Practice; professional; effectiveness; hindrance; business writing; and Creativity (search for similar items in EconPapers)
Date: 2014
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