Determinants of retail service quality â€“ an empirical evidence from Pakistan
Abul Mannan and
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Jahanzaib Ali: M.Phil Scholar at National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan
Abul Mannan: M.Phil Scholar at University of Education Okara
Bulletin of Business and Economics (BBE), 2015, vol. 4, issue 1, 35-42
The study examines the main determinants of retail service quality in Okara Market. Data collected through questionnaire from 150 respondents by using five point Likert. Correlation and Regression analysis were used as statistical tests. Empirical analysis shows that reliability, personal interaction, policy, problem solving have positive relationship with overall evaluation of retail service quality and physical aspects has negative relation with overall evaluation of retail service quality.
Keywords: Service Quality; Retail Service Quality Scale; Supermarket; Pakistan (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:4:y:2015:i:1:p:35-42
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