Determinants of retail service quality – an empirical evidence from Pakistan

Jahanzaib Ali, Abul Mannan and Khalil Ahmad
Additional contact information
Jahanzaib Ali: M.Phil Scholar at National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan
Abul Mannan: M.Phil Scholar at University of Education Okara

Bulletin of Business and Economics (BBE), 2015, vol. 4, issue 1, 35-42

Abstract: The study examines the main determinants of retail service quality in Okara Market. Data collected through questionnaire from 150 respondents by using five point Likert. Correlation and Regression analysis were used as statistical tests. Empirical analysis shows that reliability, personal interaction, policy, problem solving have positive relationship with overall evaluation of retail service quality and physical aspects has negative relation with overall evaluation of retail service quality.

Keywords: Service Quality; Retail Service Quality Scale; Supermarket; Pakistan (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://bbejournal.com/index.php/BBE/article/view/225/178 (application/pdf)
https://bbejournal.com/index.php/BBE/article/view/225 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:4:y:2015:i:1:p:35-42

Access Statistics for this article

Bulletin of Business and Economics (BBE) is currently edited by Dr. Muhammad Irfan Chani

More articles in Bulletin of Business and Economics (BBE) from Research Foundation for Humanity (RFH) Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Muhammad Irfan Chani ().