Factors Influencing Brand Loyalty of Customers in Aviation Sector of Pakistan

Mohsin Raza, Salniza Bt Md. Salleh and Hasnizam Shaari
Additional contact information
Mohsin Raza: Universiti Utara Malaysia
Salniza Bt Md. Salleh: Prof. Madya, Universiti Utara Malaysia
Hasnizam Shaari: Assoc. Prof. Universiti Utara Malaysia

Journal of Policy Research (JPR), 2019, vol. 5, issue 2, 8-14

Abstract: The purpose of this study is to investigate the relationship of brand experience and brand image with brand loyalty of customers. The proposed model is conceptualized in context of Pakistan aviation sector. Brand loyalty is viewed as strengthen of relationship between brand and customers. Here an attempt made to probe into behavior of customers’ preference to buy services repeatedly. The investigation of this study highlights the factors which compels customers to be loyal with brand. In aviation sector of Pakistan, the issue of brand loyalty has been observed and valuable suggestion being provided to cop this issue. The theoretical framework will help future researcher to get better understand of constructs and base to apply in other services contexts.

Keywords: brand loyalty; brand experience; brand image; aviation sector (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://jprpk.com/index.php/jpr/article/view/5/51 (application/pdf)
https://jprpk.com/index.php/jpr/article/view/5 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfh:jprjor:v:5:y:2019:i:2:p:8-14

Access Statistics for this article

Journal of Policy Research (JPR) is currently edited by Dr. Muhammad Irfan Chani

More articles in Journal of Policy Research (JPR) from Research Foundation for Humanity (RFH) Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Muhammad Irfan Chani ().