Religious Beliefs about Concept of Qalb (Heart) for Innovative Transformational Learning

Fahad Javed Baig, Sidra Ramzan, Nargis Akhtar, Hfiza Sobia Tufail and Fasiha Nargis
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Fahad Javed Baig: Assistant Professor, Department of Management Sciences, The Islamia University of Bahawalpur Rahim Yar Khan Campus, Pakistan
Sidra Ramzan: Assistant Professor, Department of Management Sciences, COMSATS University Islamabad Vehari Campus, Pakistan.
Nargis Akhtar: Lecturer, Department of Management Sciences, COMSATS University Islamabad Vehari Campus, Pakistan.
Hfiza Sobia Tufail: Department of Management Sciences, COMSATS University Islamabad Vehari Campus, Pakistan
Fasiha Nargis: The Islamia University of Bahawalpur Rahim Yar Khan Campus, Pakistan

Journal of Policy Research (JPR), 2022, vol. 8, issue 3, 46-58

Abstract: The objective of this study was to explore the factors influencing customer reacquisition in Telecom Sector of Pakistan by using Push-Pull Mooring theory. This study used the AMOS and SPSS analysis with 375 valid samples collected from Pakistani telecom subscribers using paper and online survey. The results presented that all three factors, including Service Recovery (SR), Peer Influence (PI), and Promotional offers (PO) have positive and significant effect on Customer Reacquisition (RA). The results also show that Persuasive Advertisement (PA) have moderation effect on the relationship among customer reacquisition and service recovery, customer reacquisition and peer influence, customer reacquisition and promotional offers. Based on results, this study provided the recommendations to telecom subscribers in Pakistan.

Keywords: Service Recovery (SR); Peer Influence (PI); Promotional offers (PO); Persuasive Advertisement (PA); Customer Reacquisition (RA); Push-Pull Mooring theory; Telecom Sector (search for similar items in EconPapers)
Date: 2022
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