CDA of Bhutto’s Speeches: A Study of Language of Politicians in Pakistan

Tariq Ali, Saba Rafi and Tehreema Hassan
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Tariq Ali: Lecturer in English, Khwaja Fareed University of Engineering and IT, RYK, Pakistan
Saba Rafi: Lecturer in English, Govt Girls college, RYK, Pakistan
Tehreema Hassan: Assistant Professor of English, Government Graduate College for Women, Rahim Yar Khan, Pakistan

Journal of Policy Research (JPR), 2022, vol. 8, issue 4, 416-426

Abstract: The current study aims to analyze language used by Pakistani politicians while applying Fairclough’s CDA model. This study provides theoretical overview how politicians project their ideology while employing certain devices in their political discourse. The research examines the strategies such as emotional exploitation, three words theory, art of spin, repetition of linguistic choices like pronouns and figures of speech as employed by politicians particularly by Zulfiqar Ali Bhutto in his speeches. This article reveals how he applies the rhetorical and persuasive language to convince his audience while provoking their emotions to achieve his political aims. The study provides a vivid picture of language used by politicians and recommends future researchers to explore other aspects of political genre in Pakistan.

Keywords: Emotional Exploitation; Three sword theory; Art of spin; Linguistic Choices; Language as a power and Ideology (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:jprjor:v:8:y:2022:i:4:p:416-426

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