L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur

Jean-Claude Dufour and Jean-Marc Martel
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Jean-Claude Dufour: Département d’économie rurale, Université Laval
Jean-Marc Martel: Faculté des sciences de l’administration, Université Laval

L'Actualité Economique, 1982, vol. 58, issue 4, 419-442

Abstract: The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of an inefficient consumption function if the choice of the product bought doesn't fit with the state of preferences for the characteristics of this product. Thus, an efficient consumption function requires an adequate level of information that the mechanics of the market performance doesn't guarantee as well as for the consumption function as for the production function.

Date: 1982
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Persistent link: https://EconPapers.repec.org/RePEc:ris:actuec:v:58:y:1982:i:4:p:419-442

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