Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh

Md. Kamrul Hasan and K. M. Khalequzzaman
Additional contact information
Md. Kamrul Hasan: Senior Scientific Officer, Spices Research Centre, Bangladesh Agricultural Research Institute, Shibganj, Bogra, BANGLADESH
K. M. Khalequzzaman: Senior Scientific Officer, Spices Research Centre, Bangladesh Agricultural Research Institute Shibganj, Bogra, BANGLADESH

American Journal of Trade and Policy, 2017, vol. 4, issue 1, 7-18

Abstract: Garlic is a highly profitable crop primarily used for medicinal and culinary purposes. The study was undertaken to determine the marketing system, marketing cost, marketing margin, and marketing efficiencies and to examine the value chain of garlic, aiming to determine the value addition in different steps of garlic marketing. A purposive and simple randomized sampling procedure was used in selecting primary data. Marketing margin, profit, efficiency ratio, value addition, etc., were calculated by different relevant equations and formulas. Four major marketing channels were identified for domestically produced garlic marketing. Channel-3 was the most crucial supply chain through which 40% of domestically grown garlic reaches consumers. Marketing margin and profit were highest in retailers than in other intermediaries. Out of four marketing channels, Channel-2 was more efficient than those different channels. Six actors like; farmers, local traders, traders, commission agents, wholesalers, retailers, and consumers are identified who are involved in the garlic value chain activities. The retailer added the highest amount of value per unit of garlic and that of the lowest in wholesaler. Eleven marketing problems were identified; price fluctuation, high transport cost, and lack of loan facilities were the primary problems. Therefore, government intervention is urgently necessary to stabilize the price of garlic, loan facilities should be provided to the intermediaries, and transportation cost should be kept reasonable.

Keywords: Garlic; marketing system; marketing efficiency; value chain (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://abc.us.org/ojs/index.php/ajtp/article/view/411/820 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ajotap:0080

Access Statistics for this article

American Journal of Trade and Policy is currently edited by Charles A. Rarick

More articles in American Journal of Trade and Policy from Asian Business Consortium Asian Business Consortium, 10-B-6, Darussalam Tower, Mirpur Road, Dhaka-1216, Bangladesh.
Bibliographic data for series maintained by Alim Al Ayub Ahmed ( this e-mail address is bad, please contact ).