Human Crowding or Spatial Crowding? The Impact of Perceived Crowding on In-store Impulse Purchase

Nirmalya Bandyopadhyay

American Business Review, 2020, vol. 23, issue 1, 94-105

Abstract: The influence of shopper's perception of the physical environmental factors on impulse buying at the retail level has attracted the attention of researchers since the last three decades but the role of perceived crowding and in-store browsing attracted little attention. This paper attempts to develop and empirically valid a model to investigate the role of perceived crowding and in-store browsing in impulse buying along with the psychological variables. Mall-intercept survey technique was used to collect data from 335 participants from 18 branches of a supermarket chain in different parts of Kolkata. Data were analysed using structural equation modelling. Contrary to prior research the relationship between human crowding and other variables in the model was not supported whereas spatial crowding was found to have significant negative impact in impulse buying. The findings are discussed along with managerial implications and scopes for future research.

Keywords: Perceived crowding; In-store browsing; Urge to buy; Impulse buying (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://digitalcommons.newhaven.edu/cgi/viewconten ... ericanbusinessreview Full-text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ambsrv:0006

Access Statistics for this article

American Business Review is currently edited by Kamal Upadhyaya and Subroto Roy

More articles in American Business Review from Pompea College of Business, University of New Haven Contact information at EDIRC.
Bibliographic data for series maintained by Amber Montano ().