The Ethics of Unhealthy Food and Beverage Advertising to Children: A Bibliometric Analysis and Future Research Agenda

Parul Gupta, Ritu Srivastava, Shalini Jain and Shailendra P. Jain
Additional contact information
Parul Gupta: Management Development Institute (MDI), Gurgaon, India
Ritu Srivastava: Management Development Institute (MDI), Gurgaon, India
Shalini Jain: University of Washington Tacoma, Washington, U.S.A
Shailendra P. Jain: University of Washington Seattle, Washington, U.S.A

American Business Review, 2024, vol. 27, issue 2, 706-774

Abstract: The widely advertised category of unhealthy food and beverages (F&B) is calorie-dense, nutrient-poor, and associated with long-term harm, particularly for children. Business literature has been largely silent regarding the ethicality of its advertising targeting children and lacks clarity on questions future research needs to address. Based on a bibliometric analysis of 1,851 articles published between 1973 and 2021 containing 70,379 citations, we uncovered five intellectual clusters underlying research on the ethics of unhealthy F&B advertising to children (ATC). Importantly, we propose a concrete roadmap featuring actionable and pertinent unanswered questions to stimulate research in this crucial domain.

Keywords: Ethics of Unhealthy Food and Beverage Advertising Targeting Children; Bibliometric Analyses; Co-Citation Analysis; Cluster-Content Analysis (search for similar items in EconPapers)
JEL-codes: A14 B41 C38 M37 Q13 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://digitalcommons.newhaven.edu/americanbusinessreview/vol27/iss2/14/ Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ambsrv:0121

Access Statistics for this article

American Business Review is currently edited by Kamal Upadhyaya and Subroto Roy

More articles in American Business Review from Pompea College of Business, University of New Haven Contact information at EDIRC.
Bibliographic data for series maintained by Amber Montano ().