Strategy as What a Business Should Do Over Time to Succeed: A Case Study of Tesla, Inc

Murali Chari and Vitor Fernandes M. Ferreira
Additional contact information
Murali Chari: Rensselaer Polytechnic Institute, New York, U.S.A.
Vitor Fernandes M. Ferreira: Rensselaer Polytechnic Institute, New York, U.S.A.

American Business Review, 2025, vol. 28, issue 1, 319-343

Abstract: Why businesses succeed or fail is a central question in strategy. Extant literature is well developed in explaining the relative success of firms at a point in time. There is not as much known, however, about what a business should do over time to succeed. We begin to address this gap with a study of Tesla, Inc. Following recommendations to ensure reliability and validity (Gibbert et al., 2008), we study how Tesla succeeded as a startup in the capital and scale intensive industry, when the relevant technology and supporting infrastructure were nonexistent. We contrast Tesla with its competitors to draw conclusions. We then articulate strategy insights from the study including for a preliminary theory of strategy as what a business should do over time to succeed.

Keywords: Business Strategy; Strategy; Case Study; Tesla Inc (search for similar items in EconPapers)
JEL-codes: L10 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://digitalcommons.newhaven.edu/americanbusinessreview/vol28/iss1/15/ Full text

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ambsrv:0138

Access Statistics for this article

American Business Review is currently edited by Subroto Roy

More articles in American Business Review from Pompea College of Business, University of New Haven Contact information at EDIRC.
Bibliographic data for series maintained by Amber Montano ().