ELECTRONICS MARKETING AND BUSINESS PERFORMANCE OF SELECTED ONLINE MARKET PLACE IN OGUN STATE

Rotimi, Jimoh Rahmon ()
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Rotimi, Jimoh Rahmon: Scholar at, Postal: Lead City University Ibadan, Nigeria,, https://www.afarng.org/mjms/

Multidisciplinary Journal of Management Sciences, 2020, vol. 2, issue 2, 96-110

Abstract: This study examined the effect of electronic marketing on business performance of selected online market place in Ogun state. The study employed descriptive research design which involves collection of data in order to test hypotheses and provide answers to research question. The research population comprises staff of Jumia Ogun State in Abeokuta area Ogun State. The study focuses on Jumia. Primary data used for this study was analysed with using Regression and Pearson's corelation run on Statistical Packages for Social Science (SPSS) to check the relationship between electronics marketing and business performance. Convenience sampling technique was adopted for this study; this technique ensures thatevery members of the target population meet certain practical criteria, such as easy accessibility geographical proximity, availability at a given time. The findings showed that Electronics marketing has significant impact on business performance of selected online market in Nigeria. The study therefore recommended that Online Surveys should be conducted by the companies to know about the preferences of the consumers. Brand preference can be created by emarketing and discounts and free gifts will enhance the sale of the product.

Keywords: Business performance; E-marketing; Internet marketing; Mobile marketing; and Web marketing (search for similar items in EconPapers)
Date: 2020
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