Economics at your fingertips  

Determinants of Watching a Film: A Case Study on Dhallywood Film Industry, Bangladesh

Mst. Farjana Easmin, Afjal Hossain () and Anup Kumar Mandal
Additional contact information
Mst. Farjana Easmin: Shahid Ziaur Rahman Degree College, Shaheberhat
Afjal Hossain: Patuakhali Science and Technology University
Anup Kumar Mandal: Patuakhali Science and Technology University

Asian Business Review, 2018, vol. 8, issue 3, 129-136

Abstract: The purpose of the study is to classify the different factors influencing the success of a Bengali film, and in this regard, a total sample of 296 respondents has been interviewed through a structured questionnaire. To test the study, Pearson’s product moment correlation, ANOVA and KMO statistic has been used and factor analysis is used to group the factors needed to develop for producing a successful film. The study reveals that the first factor (named convenient factor) is the most important factor for producing a film as well as to grab the attention of the audiences by 92% and competitive advantage by 71%, uniqueness by 81%, supports by 64%, features by 53%, quality of the film by 77% are next consideration consecutively according to the general people perception. The implication of the study is that the film makers and promoters should consider the factors properly for watching more films of the Dhallywood industry in relation to the foreign films especially Hindi, Tamil and English. The government can also take the initiative for the betterment of the industry through proper governance and subsidize if possible.

Keywords: Dhallywood; Film Industry; KMO Statistics; Success Factors; Bangladesh (search for similar items in EconPapers)
JEL-codes: P23 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Asian Business Review is currently edited by Alim Al Ayub Ahmed

More articles in Asian Business Review from Asian Business Consortium Asian Business Consortium, 10-B-6, Darussalam Tower, Mirpur Road, Dhaka-1216, Bangladesh.
Bibliographic data for series maintained by Alim Al Ayub Ahmed ().

Page updated 2019-01-23
Handle: RePEc:ris:asbure:0023