Sustainable Investing Bridging ESG and SDG Targets

Sneha Jayalakshmi and M. Sumathy
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Sneha Jayalakshmi: Department of commerce, Bharathiar University, Coimbatore, Tamilnadu, India
M. Sumathy: Department of commerce, Bharathiar University, Coimbatore, Tamilnadu, India

British Journal of Business and Psychology Research, 2025, vol. 1, issue 3, 20-30

Abstract: The UN Sustainable Development Goals (SDGs) are the main subject of this study, which examines the variables influencing investor attitudes and behaviour toward ESG investment. ESG-themed funds were the most popular among the majority of participants, and the investors favoured short-term investing. The SDGs were widely known, but many thought that incorporating them into ESG strategy was only marginally significant. Challenges persists despite increased interest there is a lack of knowledge about the connections between ESG and SDGs, highlighting the need for more study and creative solutions.

Keywords: ESG Investing; Sustainable Development Goals (SDGs); Investor Behaviour (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ris:bjobpr:022014

DOI: 10.47297/ppibjbpr2025010302

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