The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists

Sirvan Sen Demir ()
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Sirvan Sen Demir: Mugla University, Postal: Mugla University, School of Tourism and Hotel Management, Mugla, Turkey

Business and Economics Research Journal, 2010, vol. 1, issue 4, 119

Abstract: The purpose of this study is to investigate the relationship among push factors, information search and holiday satisfaction in the purchasing process of domestic tourists. At first, a literature review was conducted with regards to the research. Then a questionnaire was developed from the studies reviewed in the literature. Data were collected by researchers in face-to-face interviews with 375 tourists in Muğla region and then these were analyzed through SPSS and LISREL statistical programs. Structural and convergent validity of the data were presented for consideration via the explanatory factor analysis. Afterwards, a confirmatory factor analysis was conducted in structural equation modelling to test the hypotheses leading to determination of the relationship among push factors, information search and holiday satisfaction. A positive relationship was found between push factors and information search. Similarly, a positive and meaningful relationship was found between push factors and holiday satisfaction, and between information search and holiday satisfaction, as well. Consequently, all hypotheses were accepted.

Keywords: Mugla; Domestic tourists; Push factors; Information search; Holiday satisfaction (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2010
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