A General Conceptual View on Resource Advantage Theory

Bilal Yalcin ()
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Bilal Yalcin: Gümüşhane Üniversitesi,, Postal: Gümüşhane Üniversitesi, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümü

Business and Economics Research Journal, 2010, vol. 1, issue 2, 63

Abstract: In order to continue for an organization to exist it needs to finance itself for its own resource on the other hand service with considering consumers need and expectations by present them lowest price and highest quality also. Under these conditions these kind of organizations need to analyze the behaviour (nature) of the rival organizations and position themselves accordingly in order to get advantage on the rival organizations. In this study, a general conceptual view on resource advantage theory is developed. Theory explains having the lowest cost resources than rival organisations geting advantage with organisation resources, market position, financial performance and evironmental factors. Theory is able to achieve efficiency and effectiveness in the organisations and use to have strategic marketing decisions.

Keywords: Resource Advantage Theory; Competitive advantage; Resources; Competences (search for similar items in EconPapers)
JEL-codes: D40 P51 (search for similar items in EconPapers)
Date: 2010
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