Marketing Strategies of Organic Products and a Field Research on Producers

Serkan Kılıç (), Orhan Duman () and Emir Bektaş ()
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Serkan Kılıç: Uludag University
Orhan Duman: Uludag University, Institute of Social Sciences
Emir Bektaş: Uludag University, Institute of Social Sciences

Business and Economics Research Journal, 2014, vol. 5, issue 1, 39-65

Abstract: Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the producers who want to develop organic products in Turkey. For this reason, marketing process of organic products for the producers is examined in detail and marketing strategies are presented in the first part of the paper. In the next part of the study, a field research was done on businesses which produce organic products in Turkey. In the conclusion section, results of the field research are compared with related literature and some suggestions are offered for the producers.

Keywords: Organic; organic product; marketing strategies (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ris:buecrj:0141

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