The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST

Ali Bayrakdaroğlu () and Çağatay Mirgen ()
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Ali Bayrakdaroğlu: Muğla Sıtkı Koçman University
Çağatay Mirgen: Muğla Sıtkı Koçman University

Business and Economics Research Journal, 2016, vol. 7, issue 3, 111-123

Abstract: Brands and branding have come into prominence nowadays and become a must of products and services. This situation lead the need for calculation of brand value. Evaluation of brand value as a financial performance criteria in modern business brings if brand value has an impact on share earning into question. This study aims at presenting whether the brand value of a company affects the share earnings. For this, panel regression was performed considering the brand values and share earnings of companies selected from Brand Finance and İstanbul Stock Exchange. As a result, it was reached that there is a significant and positive relationship between brand value and share earning.

Keywords: Value; Brand Value; Valuation Method of Brand; BİST; Panel Data Regression (search for similar items in EconPapers)
JEL-codes: C33 G12 G32 M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ris:buecrj:0238

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