Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis

Çağatan Taşkın, Erdoğan Koç and Hakan Boz
Additional contact information
Çağatan Taşkın: Uludag University
Erdoğan Koç: Bandirma 17 Eylul University
Hakan Boz: Usak University

Business and Economics Research Journal, 2017, vol. 8, issue 3, 533-553

Abstract: This study aims to investigate the perceived images of Eastern and Southeastern Anatolia regions in Turkey. These regions offer many opportunities in terms of history and culture, nature and food tourism. Using EEG and Eye Tracker devices, these two destinations, where potential tourists are blurred, and the two destinations where there are no clashes, measured levels of arousal, interest and negative value against the destination advertisements. It has been found that, with the discovery of an important element in the conflicts in the two conflicting destinations, tourists could take a small amount of risk with the intention of discovering new destinations.

Keywords: Neuromarketing; Conflict-Ridden Destinations; Destination Branding; Risk Perception; Destination Image (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.berjournal.com/perceptual-image-of-conf ... eye-tracker-analysis Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:buecrj:0287

Access Statistics for this article

Business and Economics Research Journal is currently edited by Adem Anbar

More articles in Business and Economics Research Journal from Uludag University, Faculty of Economics and Administrative Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Adem Anbar ().