Passive Consumers, Vulnerabilities and Public Policies

Ram Kesavan, Oswald Mascarenhas and Michael D. Bernacchi
Additional contact information
Ram Kesavan: University of Detroit Mercy
Oswald Mascarenhas: Xavier Labor Relations Institute
Michael D. Bernacchi: University of Detroit Mercy

Business and Economics Research Journal, 2019, vol. 10, issue 5, 1095-1108

Abstract: In this paper we examine a “new” source of consumer vulnerability: the “secondary” consumption of harmful “micro” addictive products and the “primary” consumption of certain “macro” products that are the byproducts of our postindustrial civilization. We define consumer vulnerability of these products in relation to its cognates, disadvantage and detriment, introduce the theory of market imperfections to explain the factual domains of both “micro” and “macro” harmful products to identify the “new” vulnerable consumers, investigate the social concerns surrounding these products, and explore some feasible solutions for protecting them from their vulnerabilities.

Keywords: Consumer Vulnerability; Business Ethics; Market Imperfections; Micro and Macro Harmful Products; Joint-Responsibility (search for similar items in EconPapers)
JEL-codes: F60 I10 I30 M30 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ris:buecrj:0445

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