The Effect of Restaurant Shows on The Consumers’ Behaviors

Sefa Emre Yılmazel
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Sefa Emre Yılmazel: Bayburt University

Business and Economics Research Journal, 2024, vol. 15, issue 3, 257-275

Abstract: This study aimed to reveal consumers' behavior towards restaurant shows. In this respect, the effect of restaurant quality on consumers' revisit intention through consumer satisfaction and share intention on social media was investigated, and whether the attitude towards shows has a moderating effect in this relationship was identified. In the study, data was collected from a total of 466 fine-dining restaurant customers. Direct, mediating, and regulatory effects were analyzed with the data collected. The results showed that restaurant quality components (food quality, service quality, and physical environment quality) affected consumers' intention to revisit. Additionally, the mediating effect of satisfaction and intention to share on social media was proven in this relationship. Moreover, it revealed the moderating effect of consumers' attitudes towards shows. Therefore, depending on the consumers' reactions to the shows, it can be possible to determine the quality levels of the restaurants and to change the intentions of the consumers who have low intention to revisit the restaurant shows to be held afterward.

Keywords: Restaurant Shows; Food Quality; Service Quality; Social Media; Revisit Intention (search for similar items in EconPapers)
JEL-codes: L66 L84 M10 M31 (search for similar items in EconPapers)
Date: 2024
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