Ethique sur le marché: comment permettre le succès de produit intégrant une démarche éthique. Le cas de l’éco conception

Marie-France Vernier

Ethics and Economics, 2009, vol. 7, issue 1, 20

Abstract: The aim of this paper is to define vehicles of marketing development for a firm offering eco-designed products. The first section defines the concept of eco-design and shows that it is both a technical and a managerial innovation. The second section presents the analytical framework: CSR (Corporate social responsibility) according to the firm and the perception of environmental value by consumers. In the third section, we will examine how to market eco-designed products.

Keywords: marketing; eco-design; innovation; ethic; strategic management; environmental management (search for similar items in EconPapers)
JEL-codes: L11 (search for similar items in EconPapers)
Date: 2009
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Working Paper: Ethique sur le marché: comment permettre le succès de produit intégrant une démarche éthique. Le cas de l’éco conception (2010)
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