AN ANALYSIS OF CUSTOMER INTENTION IN USING INTERNET BANKING

Astri Ayu Purwati () and Farenc Libara ()
Additional contact information
Astri Ayu Purwati: nstitut Bisnis dan Teknologi Pelita Indonesia
Farenc Libara: nstitut Bisnis dan Teknologi Pelita Indonesia

International Journal of Economics Development Research (IJEDR), 2020, vol. 1, issue 2, 177-185

Abstract: The Internet has been widely used in various business fields. The function of the Internet in this modern era is not only for giving information but it also handles banking transactions anytime and anywhere without being limited by time and distance. This study aims to determine and analyze the influence of Perceived Value, Perceived Ease of Use and Perceived Risk to Customer intention to use Internet Banking. The respondents in this study were 100 respondents who visited BCA KCP A.Yani Pekanbaru. The data analysis technique used is multiple linear regression analysis using the t-test and F test for hypothesis testing. The results of this study indicate that not all variables are influential, in Perceived Ease of Use there is no influence, while the variables of Perceived Value and Perceived Risk have an influence on customer intention. The variables of Perceived Value and Perceived Risk have a significant effect, while Perceived Ease of Use variables that do not significantly influence customer intention for using Internet Banking.

Keywords: Perceived Value; Perceived Ease of Use; Perceived Risk; Customer Intention (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ijedrr:0011

Access Statistics for this article

International Journal of Economics Development Research (IJEDR) is currently edited by Zulia Khairani

More articles in International Journal of Economics Development Research (IJEDR) from Research and Intellectual Development Foundation
Bibliographic data for series maintained by Sarli Rahman ().