CONCEPTUALIZING THE BOTTOM OF THE PYRAMID: THE HOPE- CRITICISM DICHOTOMY FROM AN ENTREPRENEURIAL PERSPECTIVE

Christoph Streb K and Janse Inge J
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Christoph Streb K: University of Luxembourg, Postal: University of Luxembourg, https://www.abacademies.org/articles/conceptualizing-the-bottom-of-the-pyramid-the-hope-criticism-dichotomy-from-an-entrepreneurial-perspective-1939-4675-21-1-103.pdf
Janse Inge J: University of Groningen, Postal: University of Groningen, https://www.abacademies.org/articles/conceptualizing-the-bottom-of-the-pyramid-the-hope-criticism-dichotomy-from-an-entrepreneurial-perspective-1939-4675-21-1-103.pdf

International Journal of Entrepreneurship, 2017, vol. 21, issue 1

Abstract: C.K. Prahalad proposed that multinational corporations (MNCs) can successfully do business at the ‘bottom of the pyramid’ by adapting their product and service offerings, changing the lives of poor people, and ultimately transforming entire societies by sparking local entrepreneurship. While this notion has both followers and adversaries, we still lack conclusive evidence for or against it. In the view of the authors, this is mainly owing to the lack of a conceptual model explicitly based on Prahalad’s work that permits proper scientific research and goes beyond the numerous case studies that prohibit any generalizable deductions. By applying a systematic literature review process, we identify and summarize relevant, peer-reviewed, academic literature, leading to a conceptual model, as a basis for a call for further advanced research.

Keywords: Bottom of the pyramid; entrepreneurial activity; multinationals; foreign direct investment; transnational entrepreneurship; FDI; MNCs (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2017
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