 STRATEGIC ISSUES OF TOURISM DESTINATION IN INDONESIA: ARE THEY MARKET READY?Wilopo S and
Mohammad Iqbal
International Journal of Entrepreneurship, 2020, vol. 24, issue 2 Abstract: This study explores issues related to tourism destination marketing, particularly for the government acting as the Destination Management Organization (DMO). Despite the significance of T&T in generating revenue streams for local governments, there is an issue of awareness in the context of marketing readiness. To date, regions have succeeded in harvesting its tourism potential in the form of an increased number of visits and receipts. The tendency of most regions in Indonesia to explore and exploit tourism potential via branding and promotion strategies had overwhelmingly seen as a basic need. This study is qualitative by employing the use of a case study as a strategy of inquiry with thirteen respondents participated in this study. Preliminary findings in this study suggest that although the promotions and branding activities utilized as a means of marketing strategy, nonetheless competitiveness of tourism destination in fulfilling experiences remains problems to be solved. Keywords: Marketing Management; Tourism Marketing; Tourism Competitiveness (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ris:ijentr:0113 Access Statistics for this article International Journal of Entrepreneurship is currently edited by Nicolaj Hannesbo Petersen More articles in International Journal of Entrepreneurship from Allied Business Academies |
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