ENTREPRENEURSHIP RECOMMENDATIONS FOR INCREASING THE CONSUMER DESTINATION OF TOURIST PRODUCT: INTERNATIONAL ASPECTS

Ilona Piiurenko and Iryna Banyeva
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Ilona Piiurenko: Mykolaiv National Agrarian University, Ukraine
Iryna Banyeva: Mykolaiv National Agrarian University, Ukraine

International Journal of Entrepreneurship, 2020, vol. 24, issue 1

Abstract: Appeal of tourist product forms at the account of increase of practicability of complex of direct and indirect services, i.e. at the account of the tourist’s satisfaction from receiving of each of the services. It is previewed to make the assessment of consumer appeal of tourist product according to the following stages: 1) definition of the list of direct and indirect services; 2) definition of the weight of components of the tourist product by direct and indirect services; 3) assessment of practicability of the tourist product by all components of direct and indirect services; 4) assessment of appeal of tourist product with taking into account of weight and practicability of all components of direct and indirect services. Herewith, weight and practicability are reviewed as main criteria of consumer appeal of tourist product. At the elaboration of management recommendations as for increase of consumer appeal of tourist product, the influence of factors of inside management of enterprises on rendering of direct and indirect tourist services connected with characteristics of personnel and external view and inside content of the main means for formation of a certain consumer stereotype on the quality of services in general was justified and international of entrepreneurship.

Keywords: International of Entrepreneurship; Tourist Product; Consumer Appeal; Quality of Services; Consumer P (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ris:ijentr:0149

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