PROSPECTIVE STUDY OF THE TOURISM INDUSTRY STRATEGY IN THE NEW NORMAL ERA

Dian Kagungan and Karomani S
Additional contact information
Dian Kagungan: Faculty of Social and Political Sciences, Universitas Lampung
Karomani S: Faculty of Social and Political Sciences, Universitas Lampung

International Journal of Entrepreneurship, 2021, vol. 25, issue 2

Abstract: Tourism is one of the most threatened sectors due to the Corona Virus pandemic. Concerning the Covid-19 pandemic, the Lampung Provincial Government needs to address the threatening factors to formulate a policy strategy for rebuilding the tourism industry in the new normal era. The location of this research is Lampung Provincial Government, Tanggamus Government, and Pesawaran district government. The method used is qualitative descriptive obtained through interviews and FGD, with a quantitative data approach. This study’s results indicate the tourism industry development strategy in Pesawaran Regency and Tanggamus Regency consisting of four components: attraction, accessibility, amenities, and additional services (ancillary). The long-term objective of this research: to produce a model of tourism industry development policy based on local wisdom through synergistic cooperation between Lampung Provincial, Tanggamus Regency, and Pesawaran Regency Government. The Lampung government has not issued strategic policy in the tourism sector affected by Covid-19. However, the Department of Tourism and Economic Creative Lampung Province must prepare a scenario to accelerate their cover of the tourism industry based on a SWOT analysis as research advice. The scenarios include local tourists’ local wisdom; prepare environmentally, health, and safety insight; increase capacity, knowledge, and public awareness. The Lampung government this not issued a strategic policy in the tourism sector affected by Covid-19.

Keywords: Tourism; Strategy; Swot; New Normal (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ijentr:0174

Access Statistics for this article

International Journal of Entrepreneurship is currently edited by Nicolaj Hannesbo Petersen

More articles in International Journal of Entrepreneurship from Allied Business Academies
Bibliographic data for series maintained by Mouawiya Al Awad ().