SERVICE QUALITY OF BUS RAPID TRANSIT (BRT) ALONG THE IKORODU CORRIDORS, LAGOS STATE, NIGERIA

Abiodun Aminu, PhD* Suraju (), Adeolu Shodiya Olumuyiwa and Olaniyi Adeoti Ibrahim
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Abiodun Aminu, PhD* Suraju: Department of Marketing, Postal: Lagos State University of Science and Technology, Lagos State, Nigeria., https://fssunilorinedu.org/ijbss/index.php
Adeolu Shodiya Olumuyiwa: Department of Marketing, Postal: Lagos State University of Science and Technology, Lagos State, Nigeria., https://fssunilorinedu.org/ijbss/index.php
Olaniyi Adeoti Ibrahim: Department of Marketing, Postal: Lagos State University of Science and Technology, Lagos State, Nigeria., https://fssunilorinedu.org/ijbss/index.php

Ilorin Journal of Business and Social Sciences, 2022, vol. 24, issue 2, 91-108

Abstract: Public transportation (PT) is important in urban areas for the movement of people and helps create a sustainable transport system in most cities. In 2008, the Lagos State Government, in collaboration with the World Bank, established a bus rapid transit (BRT) system of PT to address the lingering problem of chaotic, uncoordinated, and unreliable public transportation in the Lagos metropolis. The BRT system seems to offer higher service quality than the traditional buses in the metropolis. It attracts a mammoth crowd of commuters, including car owners, along its corridors. However, there are concerns by commuters over the deterioration in the service quality of the buses. It is on this note that this paper attempts to examine the transport system using the Ikorodu-CMS corridor as a case study using the SERVQUALmodel to evaluate the service quality of the BRT services along the five dimensions of the model, namely, tangibles, reliability, responsiveness, assurance, and empathy. Data was collected from a valid sample of 545 respondents from both Ikorodu and Agric BRT Bus terminals. The analysis of data showed that Lagos-BRT service quality is below the expectations of several commuters. The results indicated that the service quality of the buses along the four of the five dimensions fell below the expectations of commuters, making them perceive the quality as significantly low. The buses' unreliability contributed immensely to the perception of the buses' low service quality. Understanding commuters' perception of the service quality of Lagos BRT will enable both the bus operator, Primerio Bus Services, and the regulator, LAMATA, to monitor, review and improve the service quality of the buses and make the buses attractive to all categories of commuters in the state.

Keywords: Automobiles; BRT; commuters; public transportation; and service quality. (search for similar items in EconPapers)
Date: 2022
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