Sustainability Strategies in Clusters and The Role of Communication

Marco Bettiol (), Greta Buoso () and Eleonora Di Maria
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Marco Bettiol: University of Padova - Universidad de Padua
Greta Buoso: University of Padova - Universidad de Padua

INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, 2024, issue 60, 39-54

Abstract: Environmental sustainability impacts on industrial districts and their lifecycle evolutionary processes. Nevertheless, research in this direction is scant, suggesting on the one hand, the role of lead firms of global value chains and, on the other hand, potential contributions of suppliers. The paper explores how district firms have invested in sustainability by analyzing sustainable-oriented communication strategies (certification, web, exhibitions) of Italian leather and jewelry clusters. Results show that districts are evolving by including sustainability in their strategies. A variety of sustainability strategies emerge among district firms, with differences also between firms in B2B and B2C markets.

Keywords: Communication; sustainability; jewelry; leather; cluster; certifications (search for similar items in EconPapers)
JEL-codes: M14 O30 Q56 (search for similar items in EconPapers)
Date: 2024
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