Entrepreneurial opportunities and possibilities for financing marketing activities using EU Funds

Ante Roncevic () and Matija Kikelj ()
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Ante Roncevic: University North, Croatia
Matija Kikelj: University North, Croatia

Journal of Economic and Social Development, 2022, vol. 09, issue 02, 01-12

Abstract: The modern global market presents increasing challenges before entrepreneurs to find an effective set of marketing activities and communication channels. In today's conditions of high supply and demand, customers' activities connected with looking for bidders in the multitude of offers need to be timely and well targeted. Flexible offer creation and fast and innovative offer to potential customers are the key to a successful marketing activity. It is a special opportunity for micro and small businesses that possess significant flexibility in launching marketing activities as opposed to complex processes and multiple levels of management within large enterprises. In addition, the COVID-19 pandemic has prompted a significant step towards online commerce, online platforms and other forms of product and service promotion. Nowadays, it is possible to use EU funds to help entrepreneurs, since these tenders also include the financing of marketing activities. The paper analyses tenders announced so far, including the financing of marketing activities of the company, all for the purpose of promotion and greater visibility. In addition to promotion, funding through the funds also includes online activities such as online commerce, online promotion etc., which were of significant assistance to companies during the COVID-19 pandemic.

Keywords: EU funds; marketing; marketing activities (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2022
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